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Case Study - Business Strategy

Evolving the best business and market strategy for a fashion – tech startup

A startup focussed on ethnic fashion e-commerce approached Gemba with a requirement to launch itself successfully in the Indian market. The brand aspired to sell expensive products online contrary to the practice of selling low cost and hassle free ready made apparel. Gemba was also expected to carry out Market research to validate the scope of venturing in to this space.

Client Challenge

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